In today's digital era, websites have become essential for businesses to showcase their products or services. Analyzing website data has become crucial for businesses to understand their customers and improve their marketing strategies. Popular website tagging tools like Google Tag Manager enable businesses to create tags to track and analyze user behavior on their websites. These tags can then be integrated with analytics platforms like Google Analytics to gain valuable insights.

However, using Google Tag Manager requires some level of coding knowledge and understanding of website structure, such as element IDs, classes, and dataLayer. This can be time-consuming and challenging for users without coding expertise. This is where Tag Turbo comes in as a new-generation tag creation platform that simplifies data collection and is easy to use and learn.

In this article, we will compare Tag Turbo and Google Tag Manager to highlight their key differences and help you choose the right tool for your needs.

Coding Knowledge

Tag Turbo: Easy to use, no coding required. Suitable for users of all levels.

Tag Turbo is designed with a user-friendly interface that makes it accessible to everyone, from beginners to experienced professionals. You don't need any coding knowledge to start creating tags. With its intuitive interface, you can simply click on the elements, buttons, or other interactive elements on your website to create tags. This eliminates the need to delve into code to select the desired elements.

Google Tag Manager: Requires coding skills.

Google Tag Manager offers more complexity but provides an interface for setting up and managing various tags. However, it does require some coding knowledge or expertise. Users without these skills may face challenges in configuring and utilizing Google Tag Manager effectively.

Getting Started

Tag Turbo: Easy to learn, takes no time at all.

Tag Turbo's user-friendly interface makes it easy to get started. You can create your first tags to track website user behavior within minutes. The guided setup process and intuitive design allow users to quickly select the elements they want to tag and receive step-by-step instructions.

Google Tag Manager: Requires time to learn.

Google Tag Manager has a steeper learning curve compared to Tag Turbo. Mastering this tool may take several hours or even days. Beginner users may need to thoroughly study the documentation or watch tutorial videos to fully grasp the setup and usage process.

Data Tracking Capabilities

Tag Turbo: Supports sending data to various platforms.

Tag Turbo enables the creation of tags to send data to popular analytics tools like Google Analytics and marketing platforms such as Google Ads, Meta Pixel (Facebook Pixel), and TikTok Pixel. It also provides pre-built data options that you can easily select, reducing the chances of errors or time spent searching for the right data. However, Tag Turbo also allows for customization to tailor tags to specific business needs.

Google Tag Manager: Supports sending data to various platforms as well.

Google Tag Manager also supports sending data to various platforms. However, it may not have pre-built tags for all platforms. Users can create HTML tags or choose from available templates provided by the service. Nevertheless, creating these types of tags may require knowledge, understanding, and coding skills.

Data Analysis and Reporting

Tag Turbo: Provides a dashboard for reporting data from Google Analytics.

Tag Turbo simplifies data analysis by offering a dashboard that pulls data from Google Analytics. This dashboard presents key metrics such as user count, user engagement, website events, traffic sources, and more, enabling basic data analysis without switching between platforms.

Google Tag Manager: Requires viewing data through Google Analytics.

Google Tag Manager primarily focuses on tag management. Viewing data from tagged events in Google Analytics is not directly available through the platform itself. Users need to access Google Analytics to view this data.

In Conclusion

Tag Turbo is an ideal choice for:

• Users who want to tag their website without coding knowledge

• Users who need to start tracking their website quickly and easily

• Users who prefer a user-friendly interface and a streamlined setup process

If you find Tag Turbo to be a suitable tool for you, you can sign up for a free 14-day trial!
Experience the ease and convenience of website tagging with Tag Turbo.